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Life is not a straight line

Bolefloor is the world's first manufactured flooring that follows a tree's natural growth

It wasn’t nature that created straight lines. It was the limitations of technology. In nature, there is no such thing as a right angle or a straight edge. Yet, when it comes to products, we work very hard to square off the curves, to correct the imperfections – because it’s easier, because it’s cheaper, because the products we create will fit with all the other squared – off things in our lives. Beautiful materials don’t fit in a box. The uniqueness, the personality, the love that nature gave us should show through. Our mission is to break this cycle. Every product we produce, every project we participate in, every person we hire is a step towards this goal.

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